employer
- Staffing Industry Analysts
Founded in 1989, Staffing Industry Analysts (SIA) is the global advisor on staffing and workforce solutions. Their proprietary research covers all categories of employed and non-employed work including temporary staffing, independent contracting and other types of contingent labor. SIA’s independent and objective analysis provides insights into the services and suppliers operating in the workforce solutions ecosystem, including staffing firms, managed service providers, recruitment process outsourcers, payrolling/compliance firms and talent acquisition technology specialists such as vendor management systems, online staffing platforms, crowdsourcing and online work services. They also provide training and accreditation with our unique Certified Contingent Workforce Professional (CCWP) program. - Known for their award-winning content, data, support tools, publications, executive conferences and events, they help both suppliers and buyers of workforce solutions make better-informed decisions that improve business results and minimize risk. SIA was founded by staffing pioneer Peter Yessne and as a division of the international business media company, Crain Communications Inc., SIA is headquartered in Mountain View, California, with offices in London, England.
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PROJECTs
- Overseeing the creation and execution of visual imagery and design solutions (from concept creation to design execution, including the development of layouts, templates, style guides, digital marketing, etc.), for Staffing Industry Analysts (SIA). Providing dynamic visual communication solutions and deliverables used for corporate and event branding, marketing, advertising, sales, conferences, webinars, social media, and web and print design.
WHAT WAS DONE
- Marketing packages for SIA's Webinars (hour-long webinar series that provide detailed insight into relevant contingent labor topics featuring highlights from SIA’s most recent research reports as well as industry developments and forecasts, best practices, new technology and insights), included the design of Social Media badge, Skyscraper Ad, Web Banner (Header) and HTML Eblast web article.
- Research Report Cover Design and Social Media badges.
- Produced Certified Contingent Workforce Professional (CCWP) collateral to promote SIA's one-of-a-kind accreditation programs designed for all professionals managing corporate contingent staffing, as participating in CCWP Certification assesses and expands your level of expertise to promote your personal brand in the industry.
- Event Branding: Invitation designs that promote various SIA events and celebrate the winners of various editorial Who’s Who, SIA staffing recognition lists: Best Staffing Firms to Work For, Staffing 100, Global Power 100 – Women in Staffing, and Fastest-Growing US Staffing Firms, and the CCWP Gamechangers.
- Digital Design in the form of various online ads and social media badges.
- Created seveal marketing packages containing a diverse range of event branding deliverables for SIA's award-winning conferences, targeting senior staffing executives, which provided education and professional networking opportunities for senior leaders of staffing firms across North America and Europe. Conference collateral included work for both SIA's Buyers and Staffing conferences which comprise: Executive Forum North America, Executive Forum Europe; Collaboration In The Gig Economy; the Healthcare Staffing Summit; CWS Summit North America, and CWS Summit Europe.
