employer
- Staffing Industry Analysts
Founded in 1989, Staffing Industry Analysts (SIA) is the global advisor on staffing and workforce solutions. Their proprietary research covers all categories of employed and non-employed work including temporary staffing, independent contracting and other types of contingent labor. SIA’s independent and objective analysis provides insights into the services and suppliers operating in the workforce solutions ecosystem, including staffing firms, managed service providers, recruitment process outsourcers, payrolling/compliance firms and talent acquisition technology specialists such as vendor management systems, online staffing platforms, crowdsourcing and online work services. They also provide training and accreditation with our unique Certified Contingent Workforce Professional (CCWP) program. - Known for their award-winning content, data, support tools, publications, executive conferences and events, they help both suppliers and buyers of workforce solutions make better-informed decisions that improve business results and minimize risk. SIA was founded by staffing pioneer Peter Yessne and as a division of the international business media company, Crain Communications Inc., SIA is headquartered in Mountain View, California, with offices in London, England.
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PROJECT
- Created a marketing package for SIA's Executive Forum North America (EFNA) conference, where staffing executives network, share successes and lessons learned, while exploring new ways forward to drive the strategic and tactical initiatives needed to power staffing firms in these rapidly changing times. Executive Forum North America is presented by Staffing Industry Analysts (SIA), the leading research and advisory firm on contingent staffing and workforce solutions. This is the premier event for staffing leaders to connect and gain new insights from key industry trailblazers.
WHAT WAS DONE
- Designed, developed and delivered a diverse range of event branding (conference collateral designed specifically for staffing executives), in the form of a marketing package that increased awareness of SIA’s products and services. Conference collateral included Hero and subpage images, Conference Keynote and Keynote Panel social badges, section Headers, Web Banners and Sliders, Skyscraper Ads; HTML e-Blast articles, Speaker and Sponsor Ad templates; Conference Signage, PowerPoint Marketing slides, and the Executive Forum North America Website design homepage layout in Adobe XD.
