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Conference Branding · Executive Event · Digital Communication

Executive Forum North America 2023

A flagship executive conference has to signal its value before the opening keynote. Executive Forum North America brought CEOs, founders, owners, and senior staffing leaders into a premium B2B experience supported by web, digital advertising, social media, speaker promotion, invitations, print advertising, and conference communication. Hands-on art direction and visual design balanced authority, momentum, and the expectations surrounding SIA’s premier leadership event.

Keynote LinkedIn Promotion. Kim Lear’s portrait takes the lead, with the conference identity, event details, and registration prompt arranged around her. The red-and-blue treatment connects the speaker graphic to the wider campaign.
Keynote LinkedIn Promotion. Kim Lear’s portrait takes the lead, with the conference identity, event details, and registration prompt arranged around her. The red-and-blue treatment connects the speaker graphic to the wider campaign.


Project Overview

Executive-Level Communication with Energy to Match

Executive Forum North America is SIA’s flagship gathering for senior staffing and workforce-solutions leaders. Attendees come for market intelligence, keynote perspectives, peer discussion, solutions, and high-value networking, which means the creative has to communicate both authority and opportunity.

The campaign moved across keynote and speaker graphics, website headers, social media, print advertising, invitations, digital marketing, and supporting conference communication. A large volume of content had to feel like one premium event while allowing individual speakers, messages, and formats to retain their own emphasis.

Client

Executive Forum North America

My Role

Graphic Design Manager, art direction, visual design, Event Branding, Campaign Development, Digital Design, and Production.

Project Goal

Create a premium conference identity that communicates authority, momentum, and value to CEOs, founders, owners, and senior staffing leaders.

Deliverables

Website Graphics, Keynote & Speaker Promotion, Social Media, Print Advertising, Invitations, Digital Marketing, Conference Communications.

Design Approach

Strong hierarchy, confident typography, and repeatable composition gave the campaign a clear executive tone. Speaker-led assets needed personality and immediacy, while broader conference advertising required a more institutional level of authority.

Every application was treated as part of the same leadership experience, from the first promotional impression through registration and event communication. That consistency allowed the campaign to scale across print and digital formats without losing clarity or premium positioning.

Visual Design

Explore keynote and speaker promotion, web headers, print advertising, invitation design, social media, and integrated campaign materials created to support both executive-level promotion and the live event experience.

Executive Forum Hero. The Fontainebleau setting introduces the Miami Beach event, while a translucent panel gives the conference name and dates a clear focal point. The image brings a sense of place to the executive gathering.
Executive Forum Hero. The Fontainebleau setting introduces the Miami Beach event, while a translucent panel gives the conference name and dates a clear focal point. The image brings a sense of place to the executive gathering.
Website Subpage Header. Sky imagery creates an open backdrop for the conference name, dates, and venue. The compact header keeps essential details visible as visitors move through supporting pages.
Website Subpage Header. Sky imagery creates an open backdrop for the conference name, dates, and venue. The compact header keeps essential details visible as visitors move through supporting pages.
Keynote Web Campaign. Matching layouts introduce Barry Asin and Kim Lear through their portraits, keynote topics, and professional credentials. Each speaker has a distinct presence within the shared conference identity.
Keynote Web Campaign. Matching layouts introduce Barry Asin and Kim Lear through their portraits, keynote topics, and professional credentials. Each speaker has a distinct presence within the shared conference identity.
Print Advertising. The speaker lineup becomes the focus of this magazine advertisement, with portraits grouped by session. Consistent headings and spacing organize a substantial amount of information within the event’s red-and-blue palette.
Print Advertising. The speaker lineup becomes the focus of this magazine advertisement, with portraits grouped by session. Consistent headings and spacing organize a substantial amount of information within the event’s red-and-blue palette.
Revised Web Header. A geometric background replaces the venue photography, giving the event details a more concentrated brand treatment. The conference name remains prominent within the narrow header.
Revised Web Header. A geometric background replaces the venue photography, giving the event details a more concentrated brand treatment. The conference name remains prominent within the narrow header.
Recognition & Celebration Invitations. Individual invitations distinguish recognition celebrations and private gatherings through clear event titles, dates, and locations. The shared layout connects these occasions to the larger Executive Forum experience.
Recognition & Celebration Invitations. Individual invitations distinguish recognition celebrations and private gatherings through clear event titles, dates, and locations. The shared layout connects these occasions to the larger Executive Forum experience.
Speaker Social Campaign. Speaker portraits and session topics turn the program into a series of focused social graphics. Flexible layouts accommodate panels of different sizes while keeping the conference details easy to locate.
Speaker Social Campaign. Speaker portraits and session topics turn the program into a series of focused social graphics. Flexible layouts accommodate panels of different sizes while keeping the conference details easy to locate.
Conference Print Ad. Venue photography draws readers into the Miami Beach setting, followed by a direct invitation to register. The editorial layout gives the event story room to unfold beneath the image.
Conference Print Ad. Venue photography draws readers into the Miami Beach setting, followed by a direct invitation to register. The editorial layout gives the event story room to unfold beneath the image.
Conference Web Header. The conference lockup and event details carry the message in a clean, compact composition. A red border provides a clear connection to the more expressive campaign pieces.
Conference Web Header. The conference lockup and event details carry the message in a clean, compact composition. A red border provides a clear connection to the more expressive campaign pieces.
Keynote Social Graphics. Vertical graphics give Seth Mattison and Barry Asin room for both portraiture and keynote information. White, blue, and red sections separate speaker details from the broader event identity.
Keynote Social Graphics. Vertical graphics give Seth Mattison and Barry Asin room for both portraiture and keynote information. White, blue, and red sections separate speaker details from the broader event identity.
Integrated Print & Digital Campaign. Advertisements, invitations, web headers, and speaker graphics show the identity working across a varied collection. Layouts change with the content, while the palette and conference mark maintain a recognizable thread.
Integrated Print & Digital Campaign. Advertisements, invitations, web headers, and speaker graphics show the identity working across a varied collection. Layouts change with the content, while the palette and conference mark maintain a recognizable thread.
Featured Keynote Promotion. Venue imagery and Barry Asin’s opening keynote provide two ways into the conference story. These vertical designs balance the appeal of the setting with the substance of the event program.
Featured Keynote Promotion. Venue imagery and Barry Asin’s opening keynote provide two ways into the conference story. These vertical designs balance the appeal of the setting with the substance of the event program.
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