Client
Resources Plus
Corporate Branding · Logo Design · Marketing Collateral
Resources Plus
A broad service offering only creates value if prospective clients can understand it quickly. Resources Plus needed a corporate identity and B2B sales toolkit capable of presenting graphic design, web design, marketing support, and related business services with clarity and confidence. The work extends from Brand Identity and stationery into postcards, presentation folders, capability sheets, flyers, and brochure materials built to support new-business conversations.
Project Overview
Turning a Broad Service Offering into Clear Business Communication
Resources Plus needed more than a logo. Multiple creative and business services had to be explained quickly, and every sales piece needed to project the same level of professionalism the company wanted clients to associate with its work.
The identity expanded from stationery into postcards, a business folder, sales and capability sheets, promotional flyers, and brochure materials. Together, those pieces created a coordinated B2B communication toolkit that could introduce the company, explain its services, and support client presentations without making every interaction feel like a separate brand.
My Role
art direction, Brand Identity, Graphic Design, B2B Sales Collateral, Brochure Design, and Production.
Project Goal
Create a professional identity and sales toolkit that explains a broad service offering clearly while strengthening new-business and client presentations.
Deliverables
Logo Design, Corporate Stationery, Postcards, Presentation Folder, Sales & Capability Sheets, Promotional Flyers, Brochure Materials.
Design Approach
The central design challenge was information as much as image. A varied service offering required layouts that were easy to scan, structured enough for business communication, and distinctive enough to give the company its own visual personality.
Consistent typography, color, hierarchy, and layout cues connected stationery, folders, sales sheets, postcards, and brochures, while each format was adjusted around its specific communication job. The result gave the business flexibility to sell different capabilities without losing recognition.
Visual Design
Follow the brand from its core identity and stationery into postcards, presentation folders, capability sheets, flyers, and brochure materials designed to support everyday communication and new-business development.
