Giselle Thérése Marie White

www.webphotographix.com

Oversee the creation and execution of visual imagery and design solutions (the creation of concepts, designs, templates, layouts, style guides, digital marketing, etc.), for Staffing Industry Analysts (SIA), a research and advisory firm dedicated to the workforce solutions ecosystem. Provide dynamic visual communication solutions and deliverables used for corporate and event branding, marketing, advertising, sales, conferences, webinars, social media, and web and print design.

Lead, mentor and encourage design team to reach goals while implementing the company's vision, with the aim of communicating SIA’s messages to their target audiences, in accordance with the company’s brand guidelines and standards.

• Hands-on expertise in developing design solutions and campaigns across a variety of mediums. Managed multiple projects including corporate and event branding, online ads, webinars, invitations, research report covers, digital design, social media graphics, email marketing, animation, PowerPoint presentations, mobile and print collateral.
• Conceived, designed, developed and delivered a diverse range of event branding (conference collateral designed specifically for staffing executives), in the form of marketing packages that increased awareness of SIA’s products and services. These comprised designing Hero and subpage images, conference Keynote and Keynote Panel social badges, section headers, web banners and sliders, skyscraper ads; HTML, e-Blast articles, speaker and sponsor ad templates; and web design layouts in Adobe XD.
• Effectively trained, mentored and supervised the work of in-house designers and freelancers, delegating job responsibilities, ensuring that design work reflected brand standards; exceeded expectations for quality, creativity, and accuracy, and was completed on budget and on time.
• Appropriately chose engaging, professional stock photos, images, and other visual elements in accordance with project requirements and company objectives.
• Collaborated with multi-disciplinary development teams to meet company goals, increase corporate memberships, and product/service awareness, while keeping abreast of emerging technology and consumer insights.

Provided creative, conceptual ability, time management and collaborative skills, to produce graphic design and web development solutions for national brands, such as the Kroger Company and Honda of America.

Cultivated client relationships and knowledge sharing to understand project requirements, and apply visual design expertise to creating imagery, digital media and print design deliverables, that exceed brand expectations.

• Successfully provided innovative concepts, user experience (UI/UX) design; branding, identity solutions, web design, mobile asset creation, layout and print production, to meet the needs of clients nationwide.
• Managed projects of varying levels of complexity and scope, whilst leading the design, development and production of visual communications and marketing materials.
• Delivered a diverse range of collateral, including flyers, brochures, social media and press ads, direct mail, brand identity, promotional materials, PowerPoint presentations, websites and more, that increased visual impact and online engagement.
• Effectively developed creative solutions (from concept to completion), and digital communication that improved client awareness and user experience.
• Successfully interviewed, hired and directed staff through the creation of marketing materials and design assets, using external resources such as on/offshore contractors, vendors, copy writers, editors, programmers, photographers, etc.

• Customized announcements, publications, and educational content for use by internal/external clients; Produced marketing materials for industry events, conferences, health fairs, education programs, and employee training.
• Analyzed historical campaigns and designs to assess performance, improve content and automation; recommended computer hardware and software, digital resources, best practices and improved methods, to benefit productivity.
• Translated complex ideas into easily understood digital and print solutions, and communicated effectively with management, coworkers, and customers to deliver design assets on target and on time.