Portfolio Overview
Retail Design across print, digital and web
This collection brings together retail and consumer-facing work created across a range of brands, businesses, and formats. The projects include promotional advertising, product labels, postcards, web banners, social media, websites, in-store materials, and branded customer communications.
Most of the work shown was produced for client assignments. A small number of self-initiated concept advertisements are included to demonstrate additional range in retail advertising. Across both, the focus remains consistent: clear hierarchy, strong product presentation, brand continuity, and high-quality visual communication designed to support the customer experience.
Selected Work
Retail & Consumer-Facing Design
Examples of retail advertising, promotional design, product presentation, digital marketing, packaging and label work, and customer-facing web communications.
Concept Advertising
Shiek Shoes
Self-initiated retail advertising concepts exploring fashion promotion, product emphasis, and high-impact digital presentation.
Selected Client Work
Kroger
Retail-facing label and seasonal communications developed for Kroger.
-V1.jpg)
.jpg)
Independent Retail Exploration
Bath & Body Works — Wrapped in Vanilla
An AI-assisted retail exploration using an existing Bath & Body Works product photograph as the starting point for PDP-inspired layouts, lifestyle product imagery, ingredient storytelling, and coordinated campaign extensions. The goal was to extend a single retail asset into a cohesive family of digital merchandising and marketing visuals while remaining consistent with the brand’s visual language.
Selected Client Work
Sweet Delights By Vicki
A broad set of consumer-facing materials spanning identity, retail promotion, social media, mobile UI/UX, stationery, and web design.
Concept Advertising
Sea-Doo
Self-initiated retail advertising concepts created to demonstrate promotional layout, product presentation, and campaign variation.
Selected Client Work
Furniture Land Ohio
Retail marketing developed across postcards, web banners, in-store materials, advertising, and website layout.
Selected Client Work
The Fire Within — Janet Smith
Book and promotional design extended into customer-facing retail and web applications.
Selected Client Work
IMMKE Honda
Promotional coupon advertising created for retail automotive marketing.
Retail Advertising
Honda Acura
A concept web banner application developed for automotive retail promotion.
Selected Client Work
Cremedale Cheese
Consumer product label design for retail presentation.
Selected Client Work
Dayton Water Company
Product naming and label design developed for retail packaging.
Selected Client Work
Universal Full Lace Wigs
Consumer-facing web and online retail advertising developed for an e-commerce beauty brand.
Selected Client Work
Family Thrift
Retail website design supporting a customer-facing store experience.
Selected Client Work
Payless Furniture
Retail website design for furniture and mattress sales.
