Extended Work:
Digital Design, Web Banners
& Social Media Marketing

Digital campaign and Social Media Marketing portfolio hero by Giselle White

Where Brands Compete for Attention
Clarity Matters Most

Digital advertising is where brand clarity gets tested under real pressure. A social graphic, web banner, or promotional asset has seconds to make the message clear, earn attention, and feel unmistakably on brand. There is no room for visual noise. Every element has to earn its place.

Some of the most valuable work happens in fast-moving, high-volume spaces. This collection brings together hands-on design across enterprise, B2B, and consumer-facing brands, including global conferences and Fortune 500 audiences. The work moves from social campaigns and web banners to event promotion, community headers, and branded digital experiences, each created for the audience, message, and moment.

  • LinkedIn, X & Instagram Graphics
  • Community & Event Headers
  • Website & Microsite Banners
  • Sponsor & Speaker Social Badges
  • Promotional Slides & Digital Ads
  • Conference & Event Advertising
  • Cross-Channel Campaign Assets

MY ROLE: Across this body of work, I served as Art Director and hands-on designer, shaping ideas and bringing them to life through digital campaigns, social media, web banners, event promotion, and ongoing brand creative. At SIA, I maintained a near-weekly rhythm of digital advertising across LinkedIn, X, Instagram, email, and conference marketing, often supporting several campaigns at once. For APDS and other clients, the work expanded into website updates, promotional graphics, and social advertising. I worked from concept through final production, creating engaging visual narratives while keeping the work clear, consistent, and recognizably on brand. Trusted to bring clarity, consistency, and care to every stage of the design process.