CLIENT
- Dayton, Ohio, Water Company.
A new water company in Dayton, Ohio that wants to bring Artesian Well water to the people, promoting it as a a good source of clean, natural water, beneficial for overall health and hydration. It is to be marketed as being a 'premium' brand of water that competes with Fiji Water and other types of high-quality,natural, organic spring water. -
PROJECT
- Develop product names using 'Aquafore' as one of them and include 'Aqua' in most of the others.
WHAT WAS DONE
- The following names were created for the Dayton Water Label: Aquafore, Aquafore Pure, AquaDay, AquaDay Pure, Arteisian Well and Arteisian Springs.
- Designs were created using various typographical treatments and styles, as well as using inspiration from various formations of water.
- From the various resources, 4 final labels were developed.
